J. Cole has dropped his latest track Port Antonio on YouTube. As of yet, this song is not available on Spotify or Apple Music. In this track he focuses on his own opinions about the music industry and how he believes it is not how it seems. This is likely a reference, and long due response, to the feud between Drake and Kendrick Lamar earlier this year. The name Port Antonio refers to a city in Jamaica.

Early on in this song he states:

'I hate what raps become but like do-not-disturb signs
Can't knock it if I see it's 'bout the dough'

This line refers to the fact that the hip-hop industry has changed. Throughout the song, he refers to the fact that money is a main driving factor in the publicity of feud between rappers:

'They instigate the fuckery because it's profitable'

Earlier this year, J. Cole released his own disstrack towards Kendrick Lamar called 7 Minute Drill. He soon removed it from streaming services accompanied with a statement of regret at the Dreamville Festival in April. On stage he referred to Kendrick as one of the greatest people to ever touch a microphone. He also states how the regret of releasing 7 Minute Drill made him feel: ‘I ain’t gonna lie to y’all, [the] past two days felt terrible, like, it let me know how good I been sleeping these past ten years’.

Shortly after, Drake and Kendrick Lamar began their own feud. This was one of the biggest rap beefs in modern hip-hop history. The pair spent a few weeks contantly going back and forth releasing disstracks against eachother. It finally ended with Kendrick’s viral song Not Like Us. The publicity and the media were the main factors for J. Cole’s initial desire to participate in the feud:

'I pulled the plug because I've seen where that was 'bout to go
They wanted blood, they wanted clicks to make they pockets grow'

J. Cole then expresses what he believes would have happened if he didn’t take down his disstrack 7 Minute Drill and participated even more:

'I wouldn't have lost a battle, dawg, I woulda lost a bro
I woulda gained a foe, and all for what?'

Mainly fans have praised J. Cole’s ability to step back and stay out of the feud.

He finally finishes the track with appreciation for Drake:

'Drake, you'll always be my n-
I ain't ashamed to say you did a lot for me, my n-'

One of the most powerful and meaningful lyrics on this track however is one that expresses how bad J. Cole was affected during the feud between Drake and Kendrick:

'My friends went to war, I walked away with all they blood on me'

This 5 minute 16 second track ends with the chorus that just repeats: ‘Y’all n- ain’t stoppin’ me’.

This single has only sparked up the anticipation for J. Coles next album which is expected to be called ‘The Fall Off’.